My Strategy

Let’s start by meeting and discussing the sales process and how it all works. I will share with you the pertinent information about the current and ever-changing conditions of the market.  We will also discuss how to prepare your home for sale and how to get your home sold in the timeframe that you want for the least amount of money. I will develop a tailored market analysis of comparable homes in your neighborhood including homes currently for sale in the Santa Cruz area, homes that have sold in the last 6 months, and homes that have failed to sell in the last 6 months. This information will give you a better idea of what your home is worth at that given time.

Let’s discuss how to prepare your home for sale and how to get your home sold in the timeframe that you want. I have a team of trusted professionals that will help prepare your home to sell so you get the highest possible return. From staging to contract work, I can put you in touch with trusted home specialists. I will create a strategic marketing plan for you tailored to your prospective buyer profile. I believe in leveraging all marketing possibilities for your home is essential. Buyers come a variety of sources and that is why I cast a wide net. I market your property to our network of highly qualified buyers, and a database of local, national and international Realtors. I will promote your property in print media, online media including targeted social media campaigns. I will put together a selling timeline calendar for you and manage all the small details to get your home ready to sell.

The bottom line is, I treat your deal like it’s my very own. I pour everything I have into making your home standout and getting you the best deal I can. I work with systems, which create efficiency and can manage the project from start to finish, which will minimize the stress for the seller.  Every house is different, contact me to so we can sit down figure out your goals and get the your property sold for top dollar in the time you want.